Is it a good time to buy a flat in Noida

Yes, it is considered a good time to buy a flat in Noida. The city has strong infrastructure growth, upcoming metro connectivity, and stable property prices which make it favorable for both new homebuyers and investors.

Is Noida good for investment

Noida is considered a strong real estate investment destination. It offers planned sectors, excellent IT hubs, major expressways, and multiple upcoming developments that contribute to long-term appreciation.

What is the cost of flats in Noida

The cost of flats in Noida generally starts from around 40 to 60 lakh for mid-range sectors. Premium sectors such as 150, 152, and 128 may start from 1.2 crore depending on the builder and amenities offered.

Where is the best place to buy a flat in Noida

Some of the most preferred places to buy a flat in Noida are Sector 150, Sector 76, Sector 74, Sector 78, Sector 152, and Noida Extension. These areas offer strong connectivity, planned development, and modern residential projects.

Which are the best upcoming residential projects in Noida

Upcoming residential projects in Noida include premium launches in sectors 150, 152, and 129 along with several new townships in Noida Extension. Many reputed builders are adding high-rise and low-rise luxury offerings.

Are Noida flats safe for families

Yes, most modern residential societies in Noida are gated and equipped with CCTV, security staff, controlled access, and dedicated community areas which make them safe for families.

What is the resale value of property in Noida

Resale values in Noida have shown consistent growth. Sectors near major expressways and metro routes have the highest appreciation over time.

Which sector in Noida has the highest demand for housing

Sectors such as 76, 78, 150, 152, 137, and parts of Noida Extension see the highest housing demand due to ready amenities, connectivity, and availability of well-planned projects.

Are there affordable flats available in Noida

Yes, Noida Extension and sectors around Greater Noida West offer a wide range of affordable flats starting from 30 lakh with good connectivity and amenities.

Is Noida better than Gurgaon for buying a flat

Noida is often preferred for better affordability, planned infrastructure, smoother traffic, and availability of larger unit sizes. Gurgaon offers strong job opportunities but is comparatively costlier. Buyers choose based on budget and lifestyle preference.

Interior

Sector 124 Noida: Why the Location Makes ATS Knightsbridge a High-Value Investment By: digiquads, December 17, 2025

Sector 124 Noida has quickly become one of the most prestigious and strategically positioned localities in the entire region. Placed right at the entry point of Noida from Delhi. It stands as a premium residential zone that blends seamless connectivity with an elevated lifestyle. Among the most iconic developments here is ATS Knightsbridge Sector 124. A landmark luxury tower set on the Noida–Greater Noida Expressway.

If you are exploring luxury apartments in Sector 124 Noida, this location itself becomes a defining factor in long-term value, appreciation and lifestyle comfort. This detailed blog explains why Sector 124 holds the reputation it does. How it enhances the appeal of Knightsbridge. What homebuyers gain. Why the sector is ideal for both end-users and investors.

Strategic Positioning of Sector 124: The Gateway Between Delhi and Noida

Sector 124 holds a one-of-a-kind position. It directly touches the DND Flyway, making travel between Delhi and Noida exceptionally smooth. This makes the sector highly sought after by CXOs, entrepreneurs, corporate leaders and premium families who prefer elite connectivity without long commutes.

Key Connectivity Highlights

Instant connectivity to DND Flyway
Direct access to the Noida–Greater Noida Expressway
Minutes from South Delhi, Ashram and Lajpat Nagar
Close to Noida’s commercial belt, including Sector 18
Smooth access to Okhla, Jasola, Film City and the corporate district
Strong future connectivity via the upcoming Noida International Airport link

For buyers searching for flats near DND Flyway Noida, ATS Knightsbridge is the closest ultra-luxury residential option.

Low-Density Premium Micro-Market Designed for Elite Living

Sector 124 is not overcrowded. It is planned with wider internal roads, low-rise commercial pockets and very selective luxury housing. The environment remains calm, organised and upscale. This micro-market attracts residents who prioritise safety, exclusivity and a premium lifestyle.

Why Low Density Elevates Lifestyle

Higher privacy for residents
Better air quality and reduced noise
Organised infrastructure and well-maintained surroundings
Ideal for premium homebuyers shifting from Delhi
Long-term value stability due to controlled development

This unique environment makes Sector 124 the best location for luxury homes in Noida for families who value space, calmness and refined living.

Proximity to Noida’s Key Commercial and Lifestyle Hubs

Sector 124 sits close to some of Noida’s most important shopping, business and entertainment zones. This creates a balanced neighbourhood where residents enjoy both convenience and premium lifestyle options.

Major Commercial Zones Nearby

Film City
Sector 18 Market & Atta Market
DLF Mall of India
Advant Business Park
Sector 16A Media Hub

Whether you are a working professional, business owner or family buyer. This proximity significantly improves daily travel comfort and lifestyle convenience.

Access to Top Schools and Hospitals Enhances Family Comfort

Sector 124 is surrounded by some of the region’s top educational and healthcare institutions. This ensures residents enjoy peace of mind and long-term convenience.

Leading Schools Around Sector 124

Lotus Valley International School
DPS Noida
Step by Step School
The Shri Ram Millennium School

Renowned Hospitals Nearby

Fortis Hospital
Jaypee Hospital
Kailash Hospital
Apollo Hospital (Delhi)

Such accessibility makes the location extremely valuable for families planning long-term residence.

The Expressway Advantage: Sector 124 as a Mobility Powerhouse

The Noida–Greater Noida Expressway is one of NCR’s strongest infrastructure corridors. It ensures fast connectivity to IT hubs, corporate clusters, educational zones and the upcoming international airport.

Why This Expressway Boosts Investment Value

Shorter commute to Greater Noida and YEIDA sectors
High demand from professionals ensures strong rental potential
Smooth traffic movement adds lifestyle convenience
Enhances long-term property appreciation

For investors seeking Noida–Greater Noida Expressway apartments, this sector offers unmatched advantages.

Lifestyle Benefits Unique to Sector 124

This sector is not only strategic. It is premium in every aspect. Residents enjoy a lifestyle filled with greenery, open spaces, luxury retail and social comfort.

Key Lifestyle Highlights

Clean and well-maintained neighbourhood
Quick access to high-end cafes, restaurants and clubs
Close to cultural, entertainment and riverfront zones
Excellent road and civic infrastructure throughout the sector

These lifestyle elements transform daily living into a more refined and effortless experience.

How ATS Knightsbridge Benefits Directly from Sector 124

ATS Knightsbridge is already known for extraordinary luxury. What elevates its appeal is the environment it is placed in. The advantages of Sector 124 reflect directly in its lifestyle, long-term value and exclusivity.

Core ATS Knightsbridge Location Advantages

Only seconds away from DND Flyway
Surrounded by premium social infrastructure
Low congestion and high security environment
One of the rare luxury towers directly on Expressway
Ideal for those who travel frequently between Delhi and Noida
Immediate access to malls, hospitals, schools and offices

This combination makes it one of the most desirable luxury apartments in Sector 124 Noida.

Long-Term Appreciation and Investment Strength of Sector 124

Sector 124’s growth has been steady and consistent. Thanks to world-class connectivity, infrastructure upgrades and limited luxury supply. It has become a favourite for serious investors who prefer long-term assets over speculative buys.

Why Investors Prefer Sector 124 Noida

High rental demand from expats and senior executives
Limited availability of luxury projects ensures exclusivity
Strong resale potential due to ATS brand value
Premium locality that maintains price stability
Infrastructure like the airport and expressway drives future appreciation

This makes property investment in Sector 124 a stable and high-value proposition.

Who Should Consider Buying at ATS Knightsbridge?

ATS Knightsbridge’s location and luxury profile make it ideal for:

Business owners seeking a prestigious address
CXOs and top-level professionals
Families relocating from Delhi
NRIs investing in ultra-luxury Indian assets
Long-term investors looking for secure premium appreciation

The project’s offering aligns perfectly with the expectations of premium and ultra-premium buyers.

Final Verdict: Why Sector 124 Makes ATS Knightsbridge a Prime Investment Destination

Sector 124 is not just another residential zone. It is one of Noida’s most powerful real estate positions. It gives residents unrestricted Delhi access, unmatched expressway connectivity and a premium neighbourhood environment. With ATS Knightsbridge placed at this iconic entry point. The location multiplies the value of the project significantly.

What Buyers Gain Here

A landmark luxury address
Faster daily commute and easier intercity travel
Cleaner, safer and more premium surroundings
Reliable long-term property appreciation
Lifestyle convenience supported by malls, schools and hospitals

Therefore, ATS Knightsbridge Sector 124 becomes not just a place to live. But a high-value asset that continues to grow in importance, demand and prestige.

FAQs

1. What is the starting price of ATS Knightsbridge?

The starting price of ATS Knightsbridge begins from ₹10.97 Cr onwards, and the final price depends on configuration, floor height, view and current availability. For the most accurate and updated pricing, it is best to connect with the official sales team.

2. Is Sector 124 Noida a good location for ultra luxury living?

Yes. Sector 124 is considered one of the finest luxury sectors in Noida. It offers unmatched connectivity to Delhi via the DND Flyway, premium surroundings, low density planning and proximity to malls, schools and business districts. These factors make it ideal for elite residential living.

3. Which is the best sector to live in Noida?

Several sectors offer premium living, but Sector 124, Sector 150, Sector 152 and Sector 44 are among the most preferred for luxury homebuyers. Sector 124 stands out because it sits closest to Delhi and offers high end projects like ATS Knightsbridge.

4. How far is ATS Knightsbridge from Delhi?

ATS Knightsbridge is only a few minutes from Delhi. It is located right next to the DND Flyway, making the drive to South Delhi extremely quick and smooth.

5. What configurations are available in ATS Knightsbridge?

ATS Knightsbridge offers large format luxury residences that include spacious 4 BHK and 6 BHK layouts, each designed with private lift lobbies, premium interior specifications and expansive views.

6. Is ATS Knightsbridge RERA registered?

Yes. ATS Knightsbridge is a RERA registered luxury project in Noida. Buyers can verify project details, completion status and official documentation on the Uttar Pradesh RERA portal.

7. What makes Sector 124 a high value location for property investment?

Sector 124 offers exceptional connectivity, low density living, proximity to Delhi, well developed infrastructure, top schools and hospitals and sustained demand for ultra luxury homes. These factors ensure strong long term appreciation.

8. Are there good schools and hospitals near ATS Knightsbridge?

Yes. Top institutions like Lotus Valley, DPS Noida, Step by Step School, Jaypee Hospital, Fortis Hospital and Apollo (Delhi) are located within a short driving distance, making the area convenient for families.

9. Who typically buys homes in ATS Knightsbridge?

ATS Knightsbridge attracts business owners, senior executives, NRIs, diplomats and Delhi based families who prefer maximum privacy, premium amenities and quick access to both Noida and Delhi.

10. Does ATS Knightsbridge offer good rental or resale potential?

Absolutely. Because of its strategic position, limited supply of luxury apartments in Sector 124 and strong brand presence, ATS Knightsbridge maintains excellent rental demand and high resale value in the premium segment.